HENC Consult assisted a prominent luxury hotel chain with its expansion into the Middle East.
KEY ACTIVITIES INCLUDED:
1. Market Research & Feasibility: Conducted market analysis, developed a feasibility study, and validated investment potential with local experts.
2. Strategic Planning: Formulated an expansion strategy, including site selection and business model development.
3. Operational Setup: Established operational structures, developed policy manuals, and integrated technology solutions for property management and performance tracking.
4. Training & Development: Provided staff training on service excellence, procedures, and technology.
5. Project Management: Oversaw construction, setup, and launch of three new hotels, coordinating with local stakeholders and ensuring regulatory compliance.
6. Ongoing Support: Delivered a one-year retainer for post-launch support, including performance reviews and adjustments.
